Samsung Display has unveiled an OLED panel for smartphones that peaks at 10,000 nits. The brightness comes from M16, a new luminescent material, and the first handsets to use it are Apple’s iPhone 18 Pro and iPhone Duo, Sammobile reports.
The South Korean manufacturer remains Apple’s main display supplier. Samsung Display and LG Display began mass production of OLED panels for Apple’s 2026 devices this summer, while China’s BOE was left out.
On Android, the first device with the new screen is the iQOO 16, which launched officially in China on September 14. Samsung Display detailed the M16 technology at that event.
The panel belongs to the company’s LEAD 2.0 line and runs at WQHD resolution (2560 × 1440 pixels). LTPO backing lets the refresh rate swing anywhere from 1 Hz to 165 Hz. Global peak brightness is 2,800 nits, and DCI-P3 color coverage reaches 124%.
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Brightness is controlled by pulse-width modulation (PWM) at 3,300 Hz, and the touch layer samples at 5,000 Hz. The panel also adds an anti-reflective coating and drops the polarizer entirely, using an On-Cell Film (OCF) design. All of that draws 30% less power than the previous generation.
Samsung’s own flagships get the panel later. The Galaxy S27 Pro and Galaxy S27 Ultra are expected to ship with M16 early next year.
Rumors had pointed to M16 showing up in Google’s Pixel 11 series. This week’s announcement suggests those phones most likely use an older Samsung Display OLED panel instead.
